Slazenger
THE CONVERSATION
The objective of this assignment is to reimagine a poorly received logo from Brand New’s “Worst Logos” list by crafting a strong rebrand strategy. This includes creating a moodboard, defining three brand personality traits, translating those traits into visual language, and developing a clear, unifying concept to guide the redesign.
THE DESIGN
The approach was to elevate Slazenger from a budget label to a premium heritage brand by modernizing its visual identity. Key elements like the panther and shield were refined to reflect elegance, tradition, and performance, while classic typography and minimalist design reinforced a timeless, high-end feel.
