Ferrari CSR
The Conversation
To develop a bold and cohesive visual system for Ferrari’s 2025 CSR initiative that reflects the brand’s legacy of innovation while showcasing its commitment to sustainability, education, and social responsibility. The campaign aims to inspire stakeholders through clear communication, strong design identity, and a unified message across print, digital, and environmental touchpoints.
The Design
This project began with a performance-driven moodboard and evolved into a cohesive branding system with a refined logo, bold red-gray-black palette, and Ferrari Sans paired with Yellix. Structured layouts ensured consistency across all media, reinforcing Ferrari’s legacy of speed and sustainable innovation.
