Fire & Spice

If life gives you limes, make margaritas.

— Jimmy Buffet, famous for “Margaritaville”

COURSE

GR 221: Graphic Design 1

INSTRUCTOR

Erin Kristine Canoy

THE CONVERSATION

Create a vibrant, playful brand identity for Fire Fiesta—a spicy margarita brand targeting adventurous social drinkers. The goal was to capture the dynamic balance of heat, sweetness, and fun while building a cohesive system across packaging, social media, digital, and experiential touchpoints.

PROJECT NAME

Fire Fiesta

THE DESIGN

The design feels like an open invite—bold, playful, and packed with energy. Spark motifs, vibrant colors, and sleek packaging create a lively conversation with consumers: “Let’s turn up the heat and make every sip memorable.”