Ruby Did It!
THE CONVERSATION
The objective of this assignment is to create sustainable packaging for a line of eco-friendly cleaning products by either rebranding an existing company or developing a new brand. The focus is on eco-conscious materials, market relevance, and cohesive design, culminating in a complete product line and process book.
THE DESIGN
The approach was to design a playful, sustainable packaging system for pet cleaning products that balances eco-conscious materials with clean, modern aesthetics. Centered around “Ruby Did It!,” the brand combines pet-safe formulas, refillable packaging, and friendly design to make green living feel approachable and joyful for pet lovers.
