Sweet Spot
THE CONVERSATION
The objective of this assignment was to develop a complete brand identity system for “Sweet Spot,” a high-end, interactive candy catering company. The project aimed to establish a clear positioning and visual language—including logo, color palette, typography, UI design, and brand applications—while building a consistent, joyful, and immersive brand experience across digital and physical touchpoints.
THE DESIGN
My approach was to create a playful yet polished brand that blends nostalgia with luxury. I focused on designing a visual system that captures the interactive, joyful nature of Sweet Spot’s candy experiences while maintaining elegance and cohesion across all applications—from logo and color to app screens and event collateral. The goal was to create a brand that feels both joyful and high-end.
